New research has revealed that almost half of dogs seen by UK vets are overweight.

With more than half (53%) of dog owners admitting that they feed their pets table scraps daily and are unsure of what to look for when reading pet food labels, experts at MedicAnimal.com believe a dog’s diet is at the heart of the reason why so many dogs are overweight.

To address the problem, the pet retailer is launching a new campaign to help pet owners tell if their dog is overweight and what it means to a dog’s health – and lifespan – if they are.

The campaign will also share expert advice around nutrition – what dogs need and what they don’t, how to read pet food labels and what to look for when choosing a diet dog food if your dog is overweight.