The John Lewis Christmas TV ad has, for many, signalled the official start of the Christmas countdown. It’s the moment that allows people to begin to register the first tingling sensation that Santa is coming in the not too distant future.
This year the retailer has included a dog in its advert in a way that they will hope is less likely to provoke the complaints that dogged its previous incursion in to dogs at Christmas territory, complaints that eventually lead to the chain pulling the advert.
John Lewis’ 2016 Christmas TV ad strikes a different note. But remember kids, we don’t buy dogs for Christmas!