New research out reveals that Brits believe that a dog is now more than just a man’s best friend, with almost half (49%) of pet owners questioned claiming that they were an important family member, while almost a quarter (21%) claimed their pets were more important than their in-laws.
The study, commissioned by Matalan to launch their Made for Modern Families campaign, also revealed that 22 per cent of Brits cited their pet as a close family member; just below grandparents (26%).
Do you agree? Let us know by commenting below – we’d love to hear from you!
Enter your email and never miss out on receiving our best articles: