Dog Owners Beat Cat Owners For Christmas Gift Giving

In spite of the economic climate, 68% of pet owners will buy their dogs and cats gifts this Christmas, according to a survey just completed by ICR/International Communications Research, a full-service custom research company in Media, PA.

Dogs and cats love to play and since pet owners want happy pets, this holiday the number one present will be a toy, cited by 52% of those planning a gift. Another 24% of pet owners plan to buy special snacks or treats, especially among younger and middle aged pet parents (18-34 and 45-54 – 29%). The next most popular gift item is bedding and pillows, mentioned by 16%.

Cats may purr less since they are not as likely to get a gift; only 57% of cat owners say they are likely to buy a gift, vs. 71% of dog owners.

Not sure if the next item is something Fido or Snowball specifically requested, but 7% of pet owners say they will buy clothing for their pet, especially those 55-64 (13%), and those living in the Western US (16%).

The next few gifts mentioned tended to be more practical in nature, including a feeding bowl or dish (7%), grooming products (7%), and a pet carrier (2%).

Survey

The Pet Gift Survey is based on ICR’s EXCEL Omnibus study of 1,000 consumers 18+ interviewed by telephone (including cell phones) November 27-29, 2009. The margin of error is 3% at the 95% confidence level.

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