Oscar Winning Actress Fronts Iams Campaign
After 10 years of successfully helping millions of orphaned pets find homes, Iams Home 4 the Holidays (IH4TH) today announced that two-time Academy Award-winning actress Hilary Swank will serve as the drive’s 2009 ambassador. Swank will share her personal experience with adoption and rescue in an effort to help educate others about how they can make a positive impact on the lives of homeless pets. Along with founding partner Helen Woodward Animal Center and nearly 3,500 participating animal organizations from around the world, the program has set a goal to help 1.5 million pets find homes Oct. 1, 2009 through Jan. 4, 2010.
“I’m so proud to be working with Iams Home 4 the Holidays to help raise awareness about the importance of pet adoption,” said Hilary Swank, pet parent and 2009 Iams Home 4 the Holidays Ambassador. “Last year, the program’s adoption goal was to get 1 million pets adopted in just three months, but this year the goal is even bigger – we’re on a mission to find loving homes for 1.5 million orphaned pets between Oct. 1 and Jan. 4.”
Swank has adopted many pets throughout her life, including her two dogs Karoo and Rumi. She rescued Karoo from the side of a road while filming in South Africa a few years ago and adopted Rumi last fall from a participating IH4TH shelter in Los Angeles.
“Now more than ever orphaned animals need our help and who better to give them a voice than Hilary?” said Mike Arms, founder of Iams Home 4 the Holidays and president of Helen Woodward Animal Center. “Along with Hilary and her inspiration, our 3,500 animal organizations are working to shine a big spotlight on the need to help the nearly 8 million homeless pets in our country, and are committed to helping raise awareness about the importance of pet adoption.”
“Hilary’s genuine passion and love for animals combined with her pet adoption experience makes her a tremendous ambassador for Iams Home 4 the Holidays,” said Dan Rajczak, vice president and general manager, P&G Pet Care in North America. “We’re confident that with the support of an advocate like Hilary, we’ll be able to achieve or even exceed our pet adoption goal again this year and help 1.5 million pets find loving homes.”
Iams Home 4 the Holidays is dedicated to helping homeless pets. The program has placed more than 3 million animals in homes since 1999, and in 2008, the adoption drive found homes for 1,202,718 pets. The 2009 program officially kicks-off on Oct. 1, but in the meantime, there are still millions of homeless animals that need help.
In the UK, celebrity animal lovers and media enlisted their help to support the DogsBlog.com National Dog Adoption Month.
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while i applaud any organisation that rehomes pets. i would like to point out that iams, ukanuba, and science plan were all linked to a laboratory that was testing the effect of thier food on dogs muscles. i saw horrendous video footage of about 8 labradores with large chunks cut out of thier sides layed out on the floor. one was lifting its head and kept looking at the wound. those pictures will always haunt me.
i was so incensed that i wrote to the makers, only to be told, that they had no idea that this lab was cutting these poor dogs up, and had disasociated themselves from the laboratory in question. when i responded that this was all by the by as they are all owned by proctor and gamble(one of the biggest and most evilest multination animal testing organisations) i recieved no reply.
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