Comments on: Pedigree: Good, Honest Food (at £7m) But Will YOU Feed it Now? http://www.dogmagazine.net/archives/2866/pedigree-good-honest-food-at-7m-but-will-you-feed-it-now/ the lifestyle magazine for dog lovers Sat, 11 Jun 2011 15:23:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dog Food World http://www.dogmagazine.net/archives/2866/pedigree-good-honest-food-at-7m-but-will-you-feed-it-now/#comment-50734 Dog Food World Sun, 26 Jul 2009 20:13:17 +0000 http://www.dogmagazine.net/?p=2866#comment-50734 Absolutely not. I have an intense distrust of these bigger mass produced dog food brands. I would have a similar mistrust of bigger mass produced human food brands too if they weren't so heavily regulated. They'll slip in anything they can just to cut a few corners, and when it comes to dogs they're not going to get arrested if they make a few hundred ill. However maybe that's just me. Personally I've never really thought about Pedigree's brand positioning, and maybe that's exactly their problem. They're certainly not a higher end product, but they're not the cheapest. Absolutely not. I have an intense distrust of these bigger mass produced dog food brands. I would have a similar mistrust of bigger mass produced human food brands too if they weren’t so heavily regulated. They’ll slip in anything they can just to cut a few corners, and when it comes to dogs they’re not going to get arrested if they make a few hundred ill.

However maybe that’s just me. Personally I’ve never really thought about Pedigree’s brand positioning, and maybe that’s exactly their problem. They’re certainly not a higher end product, but they’re not the cheapest.

]]>