New research out reveals that Brits believe that a dog is now more than just a man’s best friend, with almost half (49%) of pet owners questioned claiming that they were an important family member, while almost a quarter (21%) claimed their pets were more important than their in-laws.
The study, commissioned by Matalan to launch their Made for Modern Families campaign, also revealed that 22 per cent of Brits cited their pet as a close family member; just below grandparents (26%).
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Jasmine Kleine is the the online editor at DogMagazine.net. An experienced dog owner, former veterinary nurse and professional writer, Jasmine now lives in Asia with her two beloved dogs, Mabel and Charlie.